La emergencia de la subjetividad troll en la época del Discurso Capitalista

Abstract

Este trabajo se enfoca en el fenómeno de los trolls y su incidencia en un formato inédito de constitución y circulación pública de contenidos. Consideramos que la figura del troll es sintomática del modo contemporáneo de producción de subjetividades, que podemos volver inteligible con la categoría lacaniana de “(pseudo) Discurso Capitalista” (DC). La subjetividad troll nos permite visibilizar la inversión que el DC produce sobre el Discurso del Amo –en tanto forma de subjetivación característica de la modernidad– al obturar la división constitutiva del sujeto, mediante el empuje al goce comandado.This paper sketches some notes to debate on some relatively new features of contemporary politics. To do so, we focus on the sudden impact of the troll phenomenon in the making and circulation of contents. We consider that the troll can be interpreted as a metaphor of the way neoliberalism produces subjectivity, which we can render intelligible by drawing on the lacanian notion of “capitalist discourse”. In more specific terms, by setting out a “troll subjectivity”, we render visible the inversion produced by the “pseudo Capitalist Discourse” over the Discourse of the Master (the typically Modern subjectivation outline), as the former obturates the constitutive division of the subject. By setting out the “troll subjectivity” as a theoretical notion, we delve into the subjective constitution of the Capitalist Discourse as the structuring schema of the contemporary neoliberal expansion.