Innovation in emerging markets: the case of Latin América
; Davila, Anabella ; García, Juana ; Andonova, Veneta ; de Oliveira Jr, Moacir Miranda Otros responsables
Fecha
06/2019
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Academy of International Business
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Academy of International Business Insights
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1938-9590
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Resumen
In the past 15 years, emerging markets have come to represent about half of global Gross Domestic Product (GDP). Ledby China, they have made gains in economic development aswell as political influence; in turn, their companies have taken on a new level of importance in driving innovation, localdevelopment, and global competition (Casanova & Miroux,2018). Thus, we discuss the drivers, types and outcomes of innovation in emerging markets, with a focus on Latin America. The Emerging Multinationals Research Network (EMRN)has undertaken a number of case studies, collaborations withthe Emerging Markets Institute (EMI), and a survey-based research study on this issue, building on discussions at AIB-LATconferences in Santiago de Chile (2015), São Paulo (2016),Lima (2017) and Buenos Aires (2018). This work on innovation is being compiled in a forthcoming book by CambridgeUniversity Press entitled From Copycat to Leaders: Innovationfrom Emerging Markets. This article sets out some of the issuesto be dealt with in the forthcoming book (Cahen, Casanova,& Miroux, 2019).
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