Estrategia de exportación desde Argentina hacia México de cuadernos de espiral

Abstract

In this pa per we analy ze the fea si bi lity of ex por ting spi ral no te books from Argen - ti na to Me xi co. We con si der this pos si bi lity for a lea der Argen ti nean en ter pri se both, the Argen ti nean and Me xi can mar kets are stu died, and al so the stra te gic po -si tio ning of the se ve ral en ter pri ses ope ra ting in the Me xi can mar ket. We al soin clu de a sen si ti ve analy sis on the ex chan ge ra te, gi ving as a re sult se ve ral al ter na ti ve sce na riosIn this paper we analyze the feasibility of exporting spiral notebooks from Argentina to Mexico. We consider this possibility for a leader Argentinean enterprise both, the Argentinean and Mexican markets are studied, and also the strategic positioning of the several enterprises operating in the Mexican market. We also include a sensitive analysis on the exchange rate, giving as a result several alternative scenarios for possible competition among the enterprises. We conclude that it is very convenient for this type of enterprise.