Emotions and Food Digital Practices on Instagram: Between the Algorithms and the Big Data

Abstract

Considering the changes in social relationships and social practices across theplanet, caused by digitalization processes, networking, and Society 4.0, this chapteraims to problematize the connections between digital emotions in relation to food,new properties of politics of sensibilities around food digital practices, and theoperation of algorithms and big data on digital platforms. With that objective, theauthors focus on investigating food practices on Instagram, based on the figure of foodinfluencers and the digital emotions that are crystallized there in relation to eating.