Audiovisuelle Plattformen im Kulturkonsum

Abstract

The text analyses the consumption practices of audiovisual platforms in Argentina. Based on the contributions of different authors, it argues that platforms represent a reconfiguration of contemporary culture, understood as the set of processes of production, circulation and consumption of meaning-bearing works. It focuses on audiovisual platforms and introduces a historical perspective on the evolution of the audiovisual ecosystem, delving into the role of Netflix as a paradigmatic service that contributed to reinforcing the integration of audiovisual markets on a global scale. However, the text emphasises the need to conceive of the heterogeneity of these markets, given that in developing countries there are still very strong inequalities that act as barriers to access. Finally, it examines in detail the patterns of use in Argentina according to age and socio-economic level, based on a nationwide survey of cultural consumption.