Asistentes virtuales, trabajo y cuidados/datos/vigilancia: configuraciones de la IA en disputa feminista
; Torrano, María Andrea 
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Fecha
06/2025
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Universidad Complutense de Madrid
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Teknokultura
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1549-2230
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Español
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Este artículo propone indagar sobre las asistentes virtuales de IA, que representan una automatización de lo que tradicionalmente se ha considerado trabajo feminizado y se comercializan como tecnologías de organización personal y conexión interpersonal. Las asistentes virtuales vienen a transformar el trabajo dentro y fuera del hogar, pero mantienen los estereotipos de género al presentarse como una tecnología servil, afectuosa y no amenazante, revelando también los sesgos de género, clase y raza y su lógica extractivista de datos y de vigilancia. Si bien desde posiciones feministas se reconoce a las asistentes virtuales como nuevas aliadas del hogar, ya que permiten visibilizar y valorizar a través de la tecnologización las tareas domésticas y de cuidado, es necesario desde los feminismos críticos, sociotécnicos y posthumanos cuestionar las lógicas de eficiencia y autonomía y apostar por una comprensión de los cuidados desde una interdependencia vital, que involucra tanto a humanes como artefactos.
This article explores AI virtual assistants, which represent an automation of what has traditionally been considered feminized labor and are marketed as technologies for personal organization and interpersonal connection. Virtual assistants come to transform work both inside and outside the home, but they maintain gender stereotypes by presenting themselves as a servile, affectionate, and non-threatening technology. This also reveals gender, class, and race biases, as well as their extractivist logic of data and surveillance. While from feminist positions, virtual assistants are recognized as new allies of the home, as they make domestic and caregiving tasks visible and valuable through technologization, it is necessary from critical, sociotechnical and posthuman feminisms to question the logics of efficiency and autonomy, and to advocate for an understanding of care from a vital interdependence that involves both humans and artifacts. Keywords: automation; gender, household chores; technology.
This article explores AI virtual assistants, which represent an automation of what has traditionally been considered feminized labor and are marketed as technologies for personal organization and interpersonal connection. Virtual assistants come to transform work both inside and outside the home, but they maintain gender stereotypes by presenting themselves as a servile, affectionate, and non-threatening technology. This also reveals gender, class, and race biases, as well as their extractivist logic of data and surveillance. While from feminist positions, virtual assistants are recognized as new allies of the home, as they make domestic and caregiving tasks visible and valuable through technologization, it is necessary from critical, sociotechnical and posthuman feminisms to question the logics of efficiency and autonomy, and to advocate for an understanding of care from a vital interdependence that involves both humans and artifacts. Keywords: automation; gender, household chores; technology.
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