Explaining Wine Scores Through Stochastic Frontier Analysis. An Intent to Measure Sensory Non-Observable Attributes

Abstract

Experts give scores to wines, which are quality proxies for marketers and buyers. The production of scores proxying wine quality is explained by a set of observable objective attributes, plus another set of unobservable and subjective (sensory) features, and randomness. Is it possible to use a Stochastic Frontier Approach (SFA) to understand whether objective and subjective (sensory) characteristics of wines explain the differences in “producing” wine scores? We estimate a wine quality stochastic frontier production function, using a database of 1800 top-scored wines, in 18 years-window encompassing objective determinants that largely explain the scores (price, production, year, grape, country, etcetera), being aware that sensory aspects related to wine grading are unobservable. We find that the observable variables explain part of the “efficiency” in attaining scores and suggest that “inefficiency” in score generation can be attributed to unobservable (sensory) variables.