Influencers no humanos en Instagram: entre el posfeminismo y el transhumanismo

Abstract

Desde 2016 viene creciendo la popularidad de influencers no humanos. Junto con la industria del marketing de influencers también proliferan investigaciones académicas que plantean diferentes preguntas sobre influencers humanos y no humanos y la relación con sus seguidores. Dentro de este universo, nos centraremos en influencers no humanos de apariencia antropomórfica creados a través de Computer Generated Imagery (CGI). A partir de la exploración de cuatro cuentas (@lilmiquela, @shudu.gram, @limaiaaa y @fit_aitana), analizamos la creación del “alma” de las influencers, dimensión psíquica y afectiva del ser digital, robot o modelo digital, con dos orientaciones principales: posfeminista y transhumanista “emocional”.Since 2016, the popularity of non-human influencers has been growing. Along with the influencer marketing industry, there is also a proliferation of academic research that raises different questions about human and non-human influencers and their relationship with their followers. Within this universe, we will focus on non-human influencers of anthropomorphic appearance created through Computer Generated Imagery (CGI) and, specifically, on digital models or virtual models. Based on the analysis of four accounts (@lilmiquela, @shudu.gram, @limaiaaa and @fit_aitana), we analyze the creation of the “soul” of the influencers, the psychic and affective dimension of the digital being, robot or digital model, with two orientations main ones: postfeminist and “emotional” transhumanist.