El proceso de verticalización de Mar del Plata (1957-1979)

Abstract

El artículo analiza el proceso de verticalización urbana de Mar del Plata entre los años 1957 y 1979. Se presta especial atención a la tipología de perímetro libre conocida como “torre” ya que constituyen objetos materiales paradigmáticos de la postal turística hasta hoy en día. Nos preguntamos: ¿Cuántos y dónde se construyeron? ¿Qué función tenían? ¿Qué rol tuvo la reglamentación urbana? ¿Cuáles fueron los cambios tecnológicos en su construcción? A partir de fuentes gráficas, publicidades, entrevistas orales, prensa periódica y expedientes de construcción, buscamos entrever sus características.This article explores the process of urban verticalization in Mar del Plata between 1957 and 1979, focusing on the architectural typology known as "towers", which became iconic landmarks featured on tourist postcards. Key questions addressed include: How many towers were built, and where were they situated? What purposes did they serve? How did urban regulations affect their design and placement? What were the funding sources, and what technological advancements were made in their construction methods? To answer these questions, we analyze various sources, including visual materials, advertisements, periodicals, and construction records. Through these perspectives, we aim to identify the defining characteristics of these towers, examining their historical significance and their impact on Mar del Plata's urban landscape and social fabric.