Mediatization of politics on Instagram in Argentina

Abstract

The aim of this article is to analyse contemporary modes of mediatization of politics on Instagram in Argentina. It focuses on the publications posted on the accounts of President Alberto Fernández, former president Mauricio Macri, former president and current vice-president Cristina Fernández de Kirchner and congresswoman Myriam Bregman. The focus is on the modes of enunciative construction and the ways in which political internet users are called upon. From the conceptualizations of the mediatization of politics, and using socio-semiotic tools, a comparative analysis is carried out in order to find variants and invariants in politicians and in the modes of mediatization of the body in the feed of the media platform.