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dc.contributor.author
Casanova, Lourdes  
dc.contributor.author
Miroux, Anne  
dc.contributor.author
Finchelstein, Diego  
dc.contributor.other
Cahen, Fernanda  
dc.contributor.other
Casanova, Lourdes  
dc.contributor.other
Miroux, Anne  
dc.date.available
2023-03-31T19:06:29Z  
dc.date.issued
2021  
dc.identifier.citation
Casanova, Lourdes; Miroux, Anne; Finchelstein, Diego; Digital companies driving business model innovation in emerging markets: The cases of Alibaba, Flipkart, Jumia and Mercado Libre; Cambridge University Press; 2021; 122-149  
dc.identifier.isbn
9781108486866  
dc.identifier.uri
http://hdl.handle.net/11336/192378  
dc.description.abstract
The chapter analyzes the digital transformation and innovation process of four retail companies from different emerging market regions. The cases are analyzed and compared to the business model of Ämazon, examining how they distinguish from this retail giant by pursuing a flexible strategy in which adaptation to different emerging market needs is crucial.  
dc.format
application/pdf  
dc.language.iso
eng  
dc.publisher
Cambridge University Press  
dc.rights
info:eu-repo/semantics/restrictedAccess  
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/  
dc.subject
Innovation  
dc.subject
Digital Transformation  
dc.subject
Retail  
dc.subject
Emerging Markets  
dc.subject.classification
Negocios y Administración  
dc.subject.classification
Economía y Negocios  
dc.subject.classification
CIENCIAS SOCIALES  
dc.title
Digital companies driving business model innovation in emerging markets: The cases of Alibaba, Flipkart, Jumia and Mercado Libre  
dc.type
info:eu-repo/semantics/publishedVersion  
dc.type
info:eu-repo/semantics/bookPart  
dc.type
info:ar-repo/semantics/parte de libro  
dc.date.updated
2023-03-28T14:51:45Z  
dc.journal.pagination
122-149  
dc.journal.pais
Reino Unido  
dc.journal.ciudad
Cambridge  
dc.description.fil
Fil: Casanova, Lourdes. Cornell University; Estados Unidos  
dc.description.fil
Fil: Miroux, Anne. Cornell University; Estados Unidos  
dc.description.fil
Fil: Finchelstein, Diego. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad de San Andres. Escuela de Administración y Negocios; Argentina  
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://www.cambridge.org/core/books/abs/innovation-from-emerging-markets/digital-companies-driving-business-model-innovation-in-emerging-markets/342731E1F466C37C06C88B451A901AE7  
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/https://doi.org/10.1017/9781108764407.008  
dc.conicet.paginas
388  
dc.source.titulo
From Copycat to Leaders: Innovation from Emerging Markets  

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