Capítulo de Libro
Digital companies driving business model innovation in emerging markets: The cases of Alibaba, Flipkart, Jumia and Mercado Libre
Título del libro: From Copycat to Leaders: Innovation from Emerging Markets
Fecha de publicación:
2021
Editorial:
Cambridge University Press
ISBN:
9781108486866
Idioma:
Inglés
Clasificación temática:
Resumen
The chapter analyzes the digital transformation and innovation process of four retail companies from different emerging market regions. The cases are analyzed and compared to the business model of Ämazon, examining how they distinguish from this retail giant by pursuing a flexible strategy in which adaptation to different emerging market needs is crucial.
Palabras clave:
Innovation
,
Digital Transformation
,
Retail
,
Emerging Markets
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Citación
Casanova, Lourdes; Miroux, Anne; Finchelstein, Diego; Digital companies driving business model innovation in emerging markets: The cases of Alibaba, Flipkart, Jumia and Mercado Libre; Cambridge University Press; 2021; 122-149
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