Artículo

A strategic approach to multimodal discourse analysis

Menendez, Salvio MartinIcon
Fecha de publicación: 07/2015
Editorial: Polish Rhetoric Society
Revista: Res Rhetorica
ISSN: 2392-3113
Idioma: Inglés
Tipo de recurso: Artículo publicado
Clasificación temática:

Resumen

In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose.
Palabras clave: Rhetoric , Multimodal , Strategy , Resource
 
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info:eu-repo/semantics/openAccess Excepto donde se diga explícitamente, este item se publica bajo la siguiente descripción: Creative Commons Attribution 2.5 Unported (CC BY 2.5)
Identificadores
URI: http://hdl.handle.net/11336/112575
URL: https://resrhetorica.com/index.php/RR/article/view/2015_1_4/0?source=/index.php/
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Citación
Menendez, Salvio Martin; A strategic approach to multimodal discourse analysis; Polish Rhetoric Society; Res Rhetorica; 1; 7-2015; 42-53
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