Artículo
Influence-based approach to market basket analysis
Fecha de publicación:
11/2018
Editorial:
Pergamon-Elsevier Science Ltd
Revista:
Information Systems
ISSN:
0306-4379
Idioma:
Inglés
Tipo de recurso:
Artículo publicado
Clasificación temática:
Resumen
In this article, we propose an approach to market basket analysis based on the notion of social influence. While traditional market basket analysis looks for combinations of products that frequently co-occur in transactions, we seek to find a set of influential products that, if bought by a customer, will increase the sales volume of the shop. We believe that customers who purchase influential products would also be influenced to purchase other products. We validated our approach with two real-world datasets collected from online shoppings and one dataset collected from a supermarket concluding that influential products identified by our approach increase the influence spread with respect to different baselines: best-selling, highest centrality, frequent sequence initiator, and most promoted products.
Palabras clave:
CREDIT DISTRIBUTION MODEL
,
MARKET BASKET ANALYSIS
,
SOCIAL INFLUENCE
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Articulos(ISISTAN)
Articulos de INSTITUTO SUPERIOR DE INGENIERIA DEL SOFTWARE
Articulos de INSTITUTO SUPERIOR DE INGENIERIA DEL SOFTWARE
Citación
Monteserin, Ariel José; Armentano, Marcelo Gabriel; Influence-based approach to market basket analysis; Pergamon-Elsevier Science Ltd; Information Systems; 78; 11-2018; 214-224
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