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Artículo

Spanish business investment in China from the perspective of the consulting firm Garrigues

Banchieri, Lucía Clara; Campa Planas, Fernando; Cascón, Rosalia; Guercio, María BelénIcon ; Hernández Lara, Ana Beatriz; Sánchez Rebull, Maria Victoria
Fecha de publicación: 05/2012
Editorial: Emerald
Revista: Measuring Business Excellence
ISSN: 1368-3047
Idioma: Inglés
Tipo de recurso: Artículo publicado
Clasificación temática:
Economía, Econometría

Resumen

Purpose: This article aims to analyse the reasons for Spanish companies to invest in China and the factors that influence the success or failure of the venture during the implementation process. Design/methodology/approach: This paper is based on an interview held with the two partners of the Garrigues office in Shanghai, Francisco Soler and Manuel Torres. Francisco Soler was responsible for opening and subsequently managing the office from 2005 through to August 2011, when he handed over the reins to Manuel Torres. Findings: The main reason for investing in China is its market. It is worth mentioning here that there has been a paradigm shift whereby China has gone from being the "world's factory" to the "world's market", not just because of its size but also because of the dizzying speed at which it continues to grow. To minimise the risks of investing in China, the interviewees pointed out the crucial importance of the company committing a significant amount of all kinds of resources to the venture. They also maintain that the investing company should ensure that the people responsible for the project are fully committed to the company and completely familiar with its operations and corporate culture. Originality/value: The value of this study lies in contrasting the practical viewpoint of Garrigues legal consulting firm with the existing literature on the topics discussed in the interview: the reasons why companies invest in China, and the factors that lead to their success or failure. © Emerald Group Publishing Limited.
Palabras clave: China , Chinese Market , Corporate Culture , Foreign Direct Investments , International Investments , Motivation for Internationalization , Organizational Culture , Spanish Companies , Success And Failure Factors of Internationalization
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info:eu-repo/semantics/openAccess Excepto donde se diga explícitamente, este item se publica bajo la siguiente descripción: Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Unported (CC BY-NC-SA 2.5)
Identificadores
URI: http://hdl.handle.net/11336/66310
DOI: https://dx.doi.org/10.1108/13683041211230302
URL: https://www.emeraldinsight.com/doi/abs/10.1108/13683041211230302
Colecciones
Articulos(CCT - BAHIA BLANCA)
Articulos de CTRO.CIENTIFICO TECNOL.CONICET - BAHIA BLANCA
Citación
Banchieri, Lucía Clara; Campa Planas, Fernando; Cascón, Rosalia; Guercio, María Belén; Hernández Lara, Ana Beatriz; et al.; Spanish business investment in China from the perspective of the consulting firm Garrigues; Emerald; Measuring Business Excellence; 16; 2; 5-2012; 35-40
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