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dc.contributor.author
Kontukoski, Maija
dc.contributor.author
Luomala, Harry T.
dc.contributor.author
Mesz, Bruno
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dc.contributor.author
Sigman, Mariano
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dc.contributor.author
Trevisan, Marcos Alberto
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dc.contributor.author
Rotola Pukkila, Minna
dc.contributor.author
Inkeri Hopia, Anu
dc.date.available
2018-05-08T17:48:25Z
dc.date.issued
2015-03
dc.identifier.citation
Kontukoski, Maija; Luomala, Harry T.; Mesz, Bruno; Sigman, Mariano; Trevisan, Marcos Alberto; et al.; Sweet and sour: music and taste associations; Emerald; Nutrition & Food Science; 45; 3; 3-2015; 357-376
dc.identifier.issn
0034-6659
dc.identifier.uri
http://hdl.handle.net/11336/44458
dc.description.abstract
Purpose
– This paper aims to extend current understanding concerning the cross-modal correspondences between sounds and tastes by introducing new research tools and experimental data to study associations and their reflections between music and taste.
Design/methodology/approach
– The experiment design addresses the multidisciplinary approach by using cultural, chemical and statistical analysis methods.
Findings
– The paper provides further evidence that exposure to the “sweet” or “sour” musical pieces influences people’s food-related thinking processes and behaviors. It also demonstrates that sweet or sour elements in the music may reflect to actual sweetness (as measured by sugar content) and sourness (as measured by organic acid content) of foods developed in association with music carrying similar taste characteristics.
Research limitations/implications
– The findings should be replicated and expanded using larger consumer samples and wider repertoires of “taste music” and dependent variables. Also, the level of experimental control should be improved; e.g., the “sweet” and “sour” music were produced using different instruments, which may have an influence to the results.
Practical implications
– Ambient “taste music” that is congruent with the basic flavors of the dishes can be played in restaurants to highlight guests’ sensory experience.
Social implications
– By carefully considering the symbolic meanings of the music used in different social situations, it is possible to create multimodal experiences and even subconscious expectations in people’ minds.
Originality/value
– Cross-modal associations are made between the tastes and music. This can influence on perception of food and provide new ways to build multimodal gastronomic experiences.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
Emerald
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dc.rights
info:eu-repo/semantics/openAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
Cross Modal Associations
dc.subject
Music
dc.subject
Taste
dc.subject.classification
Astronomía
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dc.subject.classification
Ciencias Físicas
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dc.subject.classification
CIENCIAS NATURALES Y EXACTAS
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dc.title
Sweet and sour: music and taste associations
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2018-04-03T18:48:16Z
dc.journal.volume
45
dc.journal.number
3
dc.journal.pagination
357-376
dc.journal.pais
Reino Unido
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dc.description.fil
Fil: Kontukoski, Maija. Universidad de Turku; Finlandia
dc.description.fil
Fil: Luomala, Harry T.. University Of Vaasa; Finlandia
dc.description.fil
Fil: Mesz, Bruno. Universidad Nacional de Quilmes. Departamento de Ciencia y Tecnología. Laboratorio de Acústica y Percepción Sonora; Argentina
dc.description.fil
Fil: Sigman, Mariano. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Departamento de Física. Laboratorio de Neurociencia Integrativa; Argentina
dc.description.fil
Fil: Trevisan, Marcos Alberto. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Física de Buenos Aires. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Instituto de Física de Buenos Aires; Argentina
dc.description.fil
Fil: Rotola Pukkila, Minna. University Of Turku; Finlandia
dc.description.fil
Fil: Inkeri Hopia, Anu. University Of Turku; Finlandia
dc.journal.title
Nutrition & Food Science
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dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1108/NFS-01-2015-0005
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://www.emeraldinsight.com/doi/pdfplus/10.1108/NFS-01-2015-0005
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