Argentinian Religious Book Producers: Analyzing Catholic and Evangelical Publishing Houses

Abstract

The aim of this article is to explore Christian publishing houses (Catholic and evangelical) as a form of media communication in Buenos Aires, Argentina. Publishing houses represent the main production agent of spiritual commodities. They deploy a cultural policy that includes literature, music, films, and other areas, shaping a material culture of religious configuration. Our purpose is to delve into the productive tendencies of their companies, the consumer-believer profiles they target, and the different media they market. This work is based on qualitative research about the figure of the producer of religiously marked cultural commodities.