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dc.contributor.author
Caivano, Jose Luis Ricardo  
dc.contributor.author
López, Mabel Amanda  
dc.date.available
2017-11-02T19:34:40Z  
dc.date.issued
2010-09  
dc.identifier.citation
Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-11  
dc.identifier.issn
1753-7223  
dc.identifier.uri
http://hdl.handle.net/11336/27452  
dc.description.abstract
Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.  
dc.format
application/pdf  
dc.language.iso
eng  
dc.publisher
Society of Dyers and Colourists  
dc.rights
info:eu-repo/semantics/openAccess  
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/  
dc.subject
Visual Statements  
dc.subject
Chromatic Rhetorical Figures  
dc.subject
Argumentation  
dc.subject
Persuasion  
dc.subject.classification
Otras Artes  
dc.subject.classification
Arte  
dc.subject.classification
HUMANIDADES  
dc.title
How color rhetoric is used to persuade: chromatic argumentation in visual statements  
dc.type
info:eu-repo/semantics/article  
dc.type
info:ar-repo/semantics/artículo  
dc.type
info:eu-repo/semantics/publishedVersion  
dc.date.updated
2017-05-15T21:07:57Z  
dc.journal.volume
5  
dc.journal.pagination
1-11  
dc.journal.pais
Reino Unido  
dc.description.fil
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina  
dc.description.fil
Fil: López, Mabel Amanda. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina  
dc.journal.title
Colour: Design & Creativity  
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5.htm  
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5/jaic_v5_07.pdf  

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