Analogical reasoning during hypothesis generation: the effects of object and domain similarities on access and transfer

Abstract

In two experiments on analogical hypothesis generation, we factorially manipulated the presence of domain and object similarities between a base situation and a target phenomenon, and assessed their effects on the transfer of the source’s explanatory structure before and after an indication to use the base analog as a source for analogical explanations. The absence of any kind of surface similarity led to very low rates of spontaneous transfer. In both experiments, however, either kind of surface similarity sufficed to enhance the spontaneous transfer of the base explanation during the formulation of plausible hypotheses for the target. The transfer advantage of object and domain similarity cannot be attributed to the effect of these variables on post-access processes, since experimental conditions did not differ with regard to the ability to transfer the base explanation upon explicit request. The effect of domain similarity on spontaneous analogical explanation constitutes a relevant finding, especially given the lack of attention received by this dimension of similarity in behavioural studies and computer simulations of analogical retrieval.