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dc.contributor.author
Marin, Anabel
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dc.contributor.author
Stubrin, Lilia Inés
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dc.contributor.author
Palacín Roitbarg, Rocío
dc.date.available
2023-02-08T14:54:24Z
dc.date.issued
2022-04
dc.identifier.citation
Marin, Anabel; Stubrin, Lilia Inés; Palacín Roitbarg, Rocío; Growing from the South in the seed market: Grupo Don Mario; Emerald Group Holdings Ltd.; Journal of Agribusiness in Developing and Emerging Economies; 12; 4; 4-2022; 656-672
dc.identifier.issn
2044-0839
dc.identifier.uri
http://hdl.handle.net/11336/187310
dc.description.abstract
Purpose: The authors aim to draw lessons for research and policy from an exception(nal) case of a firm's international expansion in the seed market: Grupo Don Mario, a company originally from Argentina that supplies 20% of the soybean varieties used in the world. The authors describe the processes of expansion of the company, identify key features of its internationalisation, marketing and technological strategy and capabilities, and discuss implications for research and policy and questions for future research. Design/methodology/approach: This is a case study. The paper uses quantitative and qualitative information collected from existing datasets and documents and new information from open ended interviews. This study method is exploratory. Findings: First, new entrants from emerging economies should and can adopt an unique technological and marketing approach that distinguish them from incumbents to be able to overcome entry barriers in global concentrated markets. Second, technological capacities need to be complemented with regulatory and political to succeed in highly dynamic, uncertain and regulated sectors like seeds. Research limitations/implications: Policies oriented to support business from emerging countries in highly dynamic sectors need to consider technological alternatives. Originality/value: Grupo Don Mario is a case of great interest since it expanded in a period in which the global seed market concentrated massively through an unprecedented process of mergers and acquisitions, which involved the disappearance of hundreds of independent seed companies.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
Emerald Group Holdings Ltd.
dc.rights
info:eu-repo/semantics/restrictedAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
AGRICULTURE
dc.subject
EMERGING COUNTRY MULTINATIONALS
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INNOVATION
dc.subject.classification
Otras Economía y Negocios
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dc.subject.classification
Economía y Negocios
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dc.subject.classification
CIENCIAS SOCIALES
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dc.title
Growing from the South in the seed market: Grupo Don Mario
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2023-02-07T10:18:46Z
dc.journal.volume
12
dc.journal.number
4
dc.journal.pagination
656-672
dc.journal.pais
Reino Unido
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dc.description.fil
Fil: Marin, Anabel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Institute of Development Studies; Reino Unido
dc.description.fil
Fil: Stubrin, Lilia Inés. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martin. Escuela de Economia y Negocios. Centro de Investigaciones Para la Transformacion.; Argentina
dc.description.fil
Fil: Palacín Roitbarg, Rocío. Universidad Nacional de San Martín; Argentina
dc.journal.title
Journal of Agribusiness in Developing and Emerging Economies
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://www.emerald.com/insight/content/doi/10.1108/JADEE-11-2021-0307/full/html
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1108/JADEE-11-2021-0307
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