Artículo
Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile
Serrano Gómez, Virginia; García Monasterio, Óscar; Gambaui Pinasa, Vicente; Fernandez Liporace, Maria Mercedes
; Hernández Mendo, Antonio; Rial Boubeta, Antonio
Fecha de publicación:
07/2020
Editorial:
Multidisciplinary Digital Publishing Institute
Revista:
Sustainability
ISSN:
2071-1050
Idioma:
Inglés
Tipo de recurso:
Artículo publicado
Clasificación temática:
Resumen
The study was aimed at: (1) Analysing the psychometric features of the QGolf scale, (2) examining the relation between the user’s perceived quality, the club service dimensions, and the golf club performance and, (3) exploring whether a better performance could vary depending on the player’s profile and/or the type of golf course. To do so, 968 users from 13 clubs in north-western Spain golf courses were interviewed. Psychometric and theoretical findings are introduced regarding their further use in field marketing. The causal analysis of covariance structure leads us to state that the human and organisational dimension of the service is key to assess perceived quality. When comparing models, the explanatory power of the Handicap ≥ 20 model was higher than the one concerning Handicap < 20. Thus, the strategy to increase user satisfaction should be quite different depending on whether users are beginners or advanced golf players. Therefore, managers should consider the users’ profiles diversity, their specific needs, and the variety of target-groups involved, on account of the golf course’s interests. This seems the best pathway to achieve sustainability and survival in the area.
Palabras clave:
CONSUMER BEHAVIOUR
,
INDUSTRIAL GOLF
,
LOYALTY
,
SCALE
,
STRATEGIES MANAGEMENT
Archivos asociados
Licencia
Identificadores
Colecciones
Articulos(SEDE CENTRAL)
Articulos de SEDE CENTRAL
Articulos de SEDE CENTRAL
Citación
Serrano Gómez, Virginia; García Monasterio, Óscar; Gambaui Pinasa, Vicente; Fernandez Liporace, Maria Mercedes; Hernández Mendo, Antonio; et al.; Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile; Multidisciplinary Digital Publishing Institute; Sustainability; 12; 14; 7-2020; 1-17
Compartir
Altmétricas