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dc.contributor.author
Di Tella, Rafael
dc.contributor.author
Galiani, Sebastián
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dc.contributor.author
Schargrodsky, Ernesto Santiago
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dc.date.available
2022-08-31T14:40:59Z
dc.date.issued
2021-12
dc.identifier.citation
Di Tella, Rafael; Galiani, Sebastián; Schargrodsky, Ernesto Santiago; Persuasive propaganda during the 2015 Argentine Ballotage; Elsevier; Journal of Comparative Economics; 49; 4; 12-2021; 885-900
dc.identifier.issn
0147-5967
dc.identifier.uri
http://hdl.handle.net/11336/167029
dc.description.abstract
We study a propaganda campaign sponsored by the Argentine government against the main political challenger in the days preceding the 2015 runoff presidential election. Subjects in the treatment group watched an “ad” that had been aired during soccer transmissions as part of this campaign. They were then asked about their vote intentions. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points for a persuasion rate of 11.2%. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, a reply to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
Elsevier
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dc.rights
info:eu-repo/semantics/restrictedAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
PERSUASION
dc.subject
PROPAGANDA
dc.subject
SOCCER BROADCASTING
dc.subject
VOTING
dc.subject.classification
Economía, Econometría
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dc.subject.classification
Economía y Negocios
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dc.subject.classification
CIENCIAS SOCIALES
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dc.title
Persuasive propaganda during the 2015 Argentine Ballotage
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2022-08-29T13:44:24Z
dc.identifier.eissn
1095-7227
dc.journal.volume
49
dc.journal.number
4
dc.journal.pagination
885-900
dc.journal.pais
Países Bajos
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dc.journal.ciudad
Amsterdam
dc.description.fil
Fil: Di Tella, Rafael. Harvard University; Estados Unidos
dc.description.fil
Fil: Galiani, Sebastián. University of Maryland; Estados Unidos
dc.description.fil
Fil: Schargrodsky, Ernesto Santiago. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Torcuato Di Tella; Argentina
dc.journal.title
Journal of Comparative Economics
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://www.sciencedirect.com/science/article/pii/S0147596721000263
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1016/j.jce.2021.04.007
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