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dc.contributor.author
Fernandez, Alejandro
dc.contributor.author
Zaraté, Pascale
dc.contributor.author
Gardey, Juan Cruz
dc.contributor.author
Bosetti, Gabriela Alejandra
dc.date.available
2022-08-10T14:19:23Z
dc.date.issued
2021-03
dc.identifier.citation
Fernandez, Alejandro; Zaraté, Pascale; Gardey, Juan Cruz; Bosetti, Gabriela Alejandra; Supporting multi-criteria decision-making across websites: the Logikós approach; Springer; Central European Journal Of Operations Research; 29; 1; 3-2021; 201-225
dc.identifier.issn
1435-246X
dc.identifier.uri
http://hdl.handle.net/11336/164946
dc.description.abstract
Online customers frequently conduct activities that involve multi-criteria decision-making. They analyze and compare alternatives considering a set of shared characteristics. Websites present the information of products without special support for these activities. Moreover, the products of interest for the customer are frequently scattered across various shops, with no support to collect and compare them in a consistent and customized manner. We argue that multi-criteria decision-making methods (such as Analytic Hierarchy Process) can be effectively offered to online customers. In this article, we present an approach and supporting tools to enable multi-criteria decision-making on any website and across websites. They are based on web-augmentation to extract information items from websites, and the Analytic Hierarchy Process (AHP) to model multi-criteria decisions. The approach and tools were experimentally evaluated with end-users in two different countries. An illustrative scenario provides insight into the application of the approach and the role of the supporting tools. Evaluation showed that users appreciate creating AHP models specific to their needs, and trust the decisions they make using these models. Participants were reluctant to trust reusable decision profiles (i.e., AHP models created by other users). The numerous pairwise comparisons required by AHP in the presence of multiple criteria and alternatives, was reported as a drawback. However, participants indicated that the proposed smart-ranking functionality represented a good mechanism to cope with it.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
Springer
dc.rights
info:eu-repo/semantics/restrictedAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
ANALYTIC HIERARCHY PROCESS
dc.subject
E-COMMERCE
dc.subject
MULTI-CRITERIA DECISION SUPPORT
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WEB AUGMENTATION
dc.subject.classification
Ciencias de la Computación
dc.subject.classification
Ciencias de la Computación e Información
dc.subject.classification
CIENCIAS NATURALES Y EXACTAS
dc.title
Supporting multi-criteria decision-making across websites: the Logikós approach
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2022-08-03T18:13:14Z
dc.journal.volume
29
dc.journal.number
1
dc.journal.pagination
201-225
dc.journal.pais
Alemania
dc.description.fil
Fil: Fernandez, Alejandro. Universidad Nacional de La Plata. Facultad de Informática. Laboratorio de Investigación y Formación en Informática Avanzada; Argentina
dc.description.fil
Fil: Zaraté, Pascale. Université Toulouse 1 Capitole; Francia
dc.description.fil
Fil: Gardey, Juan Cruz. Universidad Nacional de La Plata. Facultad de Informática. Laboratorio de Investigación y Formación en Informática Avanzada; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata; Argentina
dc.description.fil
Fil: Bosetti, Gabriela Alejandra. Universidad Nacional de La Plata. Facultad de Informática. Laboratorio de Investigación y Formación en Informática Avanzada; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata; Argentina
dc.journal.title
Central European Journal Of Operations Research
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://link.springer.com/article/10.1007/s10100-020-00723-4
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1007/s10100-020-00723-4
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