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dc.contributor.author
Ou, Li Chen
dc.contributor.author
Luo, M. Ronnier
dc.contributor.author
Sun, Pei Li
dc.contributor.author
Hu, Neng Chung
dc.contributor.author
Chen, Hung Shing
dc.contributor.author
Guan, Shing Sheng
dc.contributor.author
Woodcock, Andrée
dc.contributor.author
Caivano, Jose Luis Ricardo
dc.contributor.author
Huertas, Rafael
dc.contributor.author
Treméau, Alain
dc.contributor.author
Billger, Monica
dc.contributor.author
Izadan, Hossein
dc.contributor.author
Ritcher, Klaus
dc.date.available
2017-05-02T19:21:36Z
dc.date.issued
2012-02
dc.identifier.citation
Ou, Li Chen; Luo, M. Ronnier; Sun, Pei Li; Hu, Neng Chung; Chen, Hung Shing; et al.; A cross-cultural comparison of colour emotion for two-colour combinations; Wiley; Color Research And Application; 37; 1; 2-2012; 23-43
dc.identifier.issn
0361-2317
dc.identifier.uri
http://hdl.handle.net/11336/15881
dc.description.abstract
Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high-lightness or lowchroma values more than their male counterparts. Observers with a design background liked low-chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high-lightness or high-chroma values more than young observers did. Based on the findings, a two-level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive-level responses and like/dislike the reflective-level response.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
Wiley
dc.rights
info:eu-repo/semantics/openAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
Colour Emotion
dc.subject
Colour Preference
dc.subject
Cultural Difference
dc.subject
Design
dc.subject.classification
Otras Psicología
dc.subject.classification
Psicología
dc.subject.classification
CIENCIAS SOCIALES
dc.title
A cross-cultural comparison of colour emotion for two-colour combinations
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2017-04-28T20:29:55Z
dc.journal.volume
37
dc.journal.number
1
dc.journal.pagination
23-43
dc.journal.pais
Estados Unidos
dc.journal.ciudad
Nueva York
dc.description.fil
Fil: Ou, Li Chen. University of Leeds; Reino Unido
dc.description.fil
Fil: Luo, M. Ronnier. University of Leeds; Reino Unido
dc.description.fil
Fil: Sun, Pei Li. National Taiwan University of Science and Technology; República de China
dc.description.fil
Fil: Hu, Neng Chung. National Taiwan University of Science and Technology; República de China
dc.description.fil
Fil: Chen, Hung Shing. National Taiwan University of Science and Technology; República de China
dc.description.fil
Fil: Guan, Shing Sheng. National Taiwan University of Science and Technology; República de China
dc.description.fil
Fil: Woodcock, Andrée. Coventry University; Reino Unido
dc.description.fil
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
dc.description.fil
Fil: Huertas, Rafael. Universidad de Granada; España
dc.description.fil
Fil: Treméau, Alain. Université Jean Monnet; Francia
dc.description.fil
Fil: Billger, Monica. Chalmers University Of Technology; Suecia
dc.description.fil
Fil: Izadan, Hossein. Isfahan University of Technology; Irán
dc.description.fil
Fil: Ritcher, Klaus. Bundesanstalt für Materialforschung und -prüfung; Alemania
dc.journal.title
Color Research And Application
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1002/col.20648
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/http://onlinelibrary.wiley.com/doi/10.1002/col.20648/abstract
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