The partisan cues and perceived risks: the effect of partisan social media frames during the COVID-19 crisis in Mexico

Abstract

We present the results of a survey experiment designed to evaluate the effects of social media exposure on perceptions of personal health and job risks during the COVID-19 pandemic in Mexico. Our framing experiment treats respondents to positive and negative partisan messages from high-level politicians. Descriptive findings show divergent evaluations of how the government is addressing the crisis by supporters of the government and opposition parties. Results show that respondents are sensitive to negative frames regardless of the political color of the messenger. Further, supporters of the incumbent are more likely to deflect government’s responsibility when treated with a negative frame by a politician from the opposition.