Neurosemiotics: Blurbing a field beyond the two cultures divide

Abstract

To forge a productive ethos that captures those convergences, we must overcome the so-called “two cultures divide”, namely, the artificially imposed schism between social and natural or physical aspects of our existence (Ibáñez et al. 2017; Snow 2012). A new framework must be conceived to transcend the segregation between theoretical and methodological traditions, exploit their common grounds, and produce new knowledge in a variety of arenas – including basic research, theory building, clinical science, data analytics, social media studies, behavioral economics, and education, among others. This is, in a nutshell, the core mission of neurosemiotics.