People and jaguars: New insights into the role of social factors in an old conflict

Abstract

Throughout its range in Latin America, the jaguar Panthera onca is threatened by habitat loss and fragmentation, and by conflict as a result of coexistence with people. This Near Threatened species is a top predator, and is often illegally hunted. Understanding people's attitudes and perceptions and the factors that could influence them is crucial for the conservation of this species. In this study we assess how knowledge, attitudes and perceptions among people in northern Argentina regarding jaguars vary depending on their level of education, age and occupation. We interviewed 810 people living in and around 10 protected areas in northern Argentina. Positive perceptions and attitudes towards the jaguar were associated with economic benefits that people may receive from the species' presence, such as income from tourism. Unexpectedly, higher levels of formal education were not associated with more positive attitudes and perceptions. Negative attitudes and perceptions towards the species were determined by fear; people see jaguars as a threat to their lives. This study shows that the socio-economic factors that affect the level of tolerance towards jaguars are not related only to economic losses. Our findings provide information for the design, implementation and evaluation of jaguar conservation projects in Argentina.