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dc.contributor.author
Pérez, Inés
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dc.date.available
2020-05-13T17:48:31Z
dc.date.issued
2012-07
dc.identifier.citation
Pérez, Inés; Comfort for the people and liberation for the housewife: Gender, consumption and refrigerators in Argentina (1930-60); SAGE Publications; Journal of Consumer Culture; 12; 2; 7-2012; 156-174
dc.identifier.uri
http://hdl.handle.net/11336/105051
dc.description.abstract
The mass consumption of electric refrigerators in Argentina has been linked to several representations. On the one hand, it has occupied a central place in the rhetoric of "welfare democratisation" used by the Peronist government to present a "new Argentina". On the other hand, it took on a prominent role in the search for distinction by the growing middle class, and in the creation of social distance within the middle class. In both cases, the image of the housewife´s "liberation" from daily chores because of new appliances merged with the image of a successful "popularisation of comfort", the social model that fostered this image and the head of the household who could provide a better life for his family. The increase in refrigerator consumption changed the visibility of domestic work in a paradoxical way: as it became a frequent topic in several discursive spaces, it suggested that the housewife´s work had been (or would be) replaced by new appliances. In this article, I examine the meanings ascribed to this appliance through its representation in 45 life narratives and the narratives´ intertextual relationships with texts from the period. This analysis focuses on the ways in which the refrigerator became intertwined with the strategies of distinction used by those who could afford such a product. I also analyse the conditions that allowed the "popularisation" of refrigerators, as well as the discourses that made the product a "must-have".
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
SAGE Publications
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dc.rights
info:eu-repo/semantics/openAccess
dc.rights
Atribución-NoComercial-CompartirIgual 2.5 Argentina (CC BY-NC-SA 2.5 AR)
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
CONSUMPTION
dc.subject
DOMESTIC WORK
dc.subject
GENDER
dc.subject
MIDDLE CLASS
dc.subject.classification
Historia
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dc.subject.classification
Historia y Arqueología
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dc.subject.classification
HUMANIDADES
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dc.title
Comfort for the people and liberation for the housewife: Gender, consumption and refrigerators in Argentina (1930-60)
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2020-05-04T17:18:16Z
dc.identifier.eissn
1741-2900
dc.journal.volume
12
dc.journal.number
2
dc.journal.pagination
156-174
dc.journal.pais
Reino Unido
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dc.journal.ciudad
Londres
dc.description.fil
Fil: Pérez, Inés. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata; Argentina
dc.journal.title
Journal of Consumer Culture
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://journals.sagepub.com/doi/10.1177/1469540512446876
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/http://dx.doi.org/10.1177/1469540512446876
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