The New Role of the Managing Editor at Large Companies in Argentina

Abstract

The purpose of this work is to address the changes in the role of the publisher, based on the analysis of the dynamics and performance of the major publishing houses in Argentina today. Based on a number of interviews, we will seek to identify and analyze the tension occurring between the cultural and business logics among stakeholders with a particular interest in the field. These actors share a “publisher’s practical sense” that outlines their habitus and refers to a series of dispositions for action consisting of technical and theoretical knowledge, intuitive processes which, together, make up the publisher’s practice.