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dc.contributor.author
Lombana, Maria
dc.contributor.author
Tonello, Graciela Lucia del Carmen
dc.date.available
2018-10-25T20:05:16Z
dc.date.issued
2017-04
dc.identifier.citation
Lombana, Maria; Tonello, Graciela Lucia del Carmen; Perceptual and emotional effects of light and color in a simulated retail space; John Wiley & Sons Inc; Color Research And Application; 42; 5; 4-2017; 619-630
dc.identifier.issn
0361-2317
dc.identifier.uri
http://hdl.handle.net/11336/63105
dc.description.abstract
This article aims to address two aspects of lighting often treated intuitively by designers in charge of creating retail atmospheres, that is, the impact of color and light distribution, as design variables. The study comprised a controlled experiment with a repeated measure design with three directions of lighting (front, overhead, and wallwasher), as the within-subject factor and four color combinations of the walls (yellow-blue, magenta, gray, and green-magenta), as the between-group variable. The perceptual (visually) and emotional responses of 184 participants revealed the interplay between light and color on these psychological outcomes. Specifically, the results showed that the overhead direction of lighting improves the appearance of the less favored color conditions, either in terms of lack of visual complexity (monochromatic) or color itself (gray). In turn, the wallwasher lighting emphasized these attributes, differing according to visual or emotional aspects. In retailing, emotional dimensions such as activation and evaluation are desired, and they were confirmed across all the lighting and color conditions of this study. The results provide designers with certain perceptual cues regarding colors and their lighting mode to create desirable impressions and affect in retail spaces.
dc.format
application/pdf
dc.language.iso
eng
dc.publisher
John Wiley & Sons Inc
dc.rights
info:eu-repo/semantics/openAccess
dc.rights.uri
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.subject
1: 1 Model
dc.subject
Color Appearance
dc.subject
Lighting
dc.subject
Psychology
dc.subject.classification
Psicología
dc.subject.classification
Psicología
dc.subject.classification
CIENCIAS SOCIALES
dc.title
Perceptual and emotional effects of light and color in a simulated retail space
dc.type
info:eu-repo/semantics/article
dc.type
info:ar-repo/semantics/artículo
dc.type
info:eu-repo/semantics/publishedVersion
dc.date.updated
2018-10-23T17:51:19Z
dc.journal.volume
42
dc.journal.number
5
dc.journal.pagination
619-630
dc.journal.pais
Estados Unidos
dc.journal.ciudad
Nueva York
dc.description.fil
Fil: Lombana, Maria. Universidad Nacional de Tucumán; Argentina
dc.description.fil
Fil: Tonello, Graciela Lucia del Carmen. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto de Investigación en Luz, Ambiente y Visión. Universidad Nacional de Tucumán. Facultad de Ciencias Exactas y Tecnología. Instituto de Investigación en Luz, Ambiente y Visión; Argentina
dc.journal.title
Color Research And Application
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/doi/https://dx.doi.org/10.1002/col.22127
dc.relation.alternativeid
info:eu-repo/semantics/altIdentifier/url/https://onlinelibrary.wiley.com/doi/abs/10.1002/col.22127
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