Gender: A filter of information among university students?

Abstract

This study test hypotheses inserted in the psycho-socio-communicational paradigm which long term cognitive effects of the media and the role of the recipient as a subject with his own psychological and socio-cultural characteristics. It is the hypotheses of 'agenda-setting'. The aim is to analyze the role played by such characteristics and, especially, by gender when it comes to "filtering" information that increases quantitatively, yet is qualitatively unified. Quantitative / qualitative techniques are included. The sample was taken from University graduates. Results related to media impact and differential interpretation - existing a high level of education- show non significant statistical differences for this variable, becoming especially relevant under the light of Cognitive Psychology, Media Psychology and Gender Psychology.